Organizations are designing unique videos for business promotion and using the phenomenon of social transmission to make these promotional videos go viral through various social networking sites like YouTube, Facebook and Twitter. Viral video marketing through online communities has become an essential marketing tool for the organizations in the present economic scenario. A viral video is one that becomes popular through the process of internet sharing, typically through video sharing websites, social media platforms and e-mail. Viral marketing aims at using the internet to promote a product or company through a web site, video, game or other message spread by the internet users.
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